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Web Development
the736.com
Full-Stack Client Website
WordPressPHPMySQLHTMLCSSJavaScript
the736.com
The Challenge
A real client needed a complete online presence from scratch — planning, design, development, and launch. The site had to rank on Google for relevant business keywords and represent the brand's professional identity. Previous attempts had resulted in slow, template-driven sites that didn't perform.
The Solution
01Custom WordPress build with SEO baked into every page — semantic heading hierarchy, meta descriptions, clean URL structure, and XML sitemap generation
02Performance optimization: reduced from 4.2s LCP (original WordPress theme) to 1.1s by stripping unnecessary JavaScript and optimizing image delivery
03Mobile-first responsive design that works properly on all devices
04Contact forms with email notifications so the client never misses an inquiry
Key Decisions
D1Custom build over page builders — page builders add 200KB+ of JavaScript that destroys Core Web Vitals
D2Prioritized LCP optimization above all other metrics — first impressions matter most for business sites
Results
01LCP dropped from 4.2s to 1.1s — a 73% improvement
02SEO-optimized from day one — site appeared in Google search results within the first week
03Client received inquiries through the contact form on launch day
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