the736.com

The Challenge

A real client needed a complete online presence from scratch — planning, design, development, and launch. The site had to rank on Google for relevant business keywords and represent the brand's professional identity. Previous attempts had resulted in slow, template-driven sites that didn't perform.

The Solution

• Custom WordPress build with SEO baked into every page — semantic heading hierarchy, meta descriptions, clean URL structure, and XML sitemap generation
• Performance optimization: reduced from 4.2s LCP (original WordPress theme) to 1.1s by stripping unnecessary JavaScript and optimizing image delivery
• Mobile-first responsive design ensuring the site works flawlessly on all devices
• Contact forms with email notifications so the client never misses an inquiry

Key Decisions

• Custom build over page builders — page builders add 200KB+ of JavaScript that destroys Core Web Vitals
• Prioritized LCP optimization above all other metrics — first impressions matter most for business sites

Results

• LCP dropped from 4.2s to 1.1s — a 73% improvement
• SEO-optimized from day one — site appeared in Google search results within the first week
• Client received inquiries through the contact form on launch day